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Stephen Vargo
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#	Item
1	Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Business Co-creation Strategic management Economics Market Mathematical logic Knowledge Stephen Vargo Service dominant logic Marketing Macromarketing
2	European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Marketing Co-creation Interdisciplinary fields Macromarketing Market Mathematical logic Resource-based view Logic programming Logic Business Management Service dominant logic
3	Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-01-21 17:10:55 Co-creation Relationship marketing Business marketing Internet marketing Market Sales Customer lifetime value Services marketing Service Marketing Business Service dominant logic
4	Advancing Service Science with ServiceDominant Logic Clarifications and Conceptual Development Stephen L. Vargo Shidler College of Business University of Hawaii, Honolulu, USA Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:51 Interdisciplinary fields Service dominant logic Goods Co-creation Service system Service science management and engineering Value network Logic Service Marketing Business Management
5	The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-03-31 10:34:02 Service dominant logic Service system Service science management and engineering Value network Service Market Value proposition Business marketing Selling Business Marketing Management
6	Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles Add to Reading List Source URL: sdlogic.net Language: English - Date: 2007-07-18 19:04:12 Science Robert Lusch Logic Mathematical logic Macromarketing Knowledge Academia Stephen Vargo Viable systems approach Service dominant logic Co-creation Interdisciplinary fields
7	This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and shar Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:35 Co-creation Macromarketing Service system Market Relationship marketing Value chain management capability Stephen Vargo Marketing Service dominant logic Business
8	The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 2,1 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-12-07 13:42:08 Interdisciplinary fields Service dominant logic Co-creation Service system Service science management and engineering Robert Lusch Stephen Vargo Relationship marketing Service quality Marketing Business Management
9	Marketing Theory http://mtq.sagepub.com/ The forum on markets and marketing (FMM) : Advancing service-dominant logic Robert Frank Lusch and Stephen Louis Vargo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:54 Service dominant logic Co-creation Entrepreneurship Service system Macromarketing Market Supply chain management Effectuation Supply chain Business Management Marketing
10	Marketing Theory http://mtq.sagepub.com/ On marketing theory and service-dominant logic: Connecting some dots Stephen L. Vargo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Macromarketing Mathematical logic Market Economics Stephen Vargo Knowledge Service dominant logic Co-creation Marketing

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